Opennexus
OpenNexus underwent a complete rebranding to align more closely with its evolving mission and audience. I was responsible for shaping the new brand identity, which included updated visual elements, tone of voice, and user experience enhancements across digital platforms.
This rebranding not only refreshed the company's market presence but also laid the foundation for future growth and stronger user engagement.
Challenge:
Refresh Opennexus’s visual identity without losing the trust and emotional connection built over time.
Insight:
With strong roots in its industry, the brand evolution needed to honor its heritage while appealing to a younger, design-focused audience.
Solution:
Modernize the look with a simplified design and updated color palette, blending tradition with a fresh, business-forward style to engage both loyal and new customers.
Developed in collaboration with 44grupa