JSK Architects
Architectural identity inspired by structure and space. The rebrand features a custom logotype, refined typography, and a neutral color palette rooted in natural materials. The system is flexible across digital and print applications.
Challenge:
Existing brand identity felt outdated and disconnected from their clean, modern architectural work. It lacked cohesion and didn’t effectively represent their design ethos or appeal to contemporary clients.
Insight:
Core values—clarity, structure, and timeless design—were strong in their architecture but absent in their branding. A refined, minimalist visual language could better reflect their practice and build stronger brand recognition.
Solution:
Modern identity system rooted in architectural principles—clean lines, neutral tones, and custom typography. The new brand reflects JSK’s design philosophy and works seamlessly across digital and print platforms, positioning them as a forward-thinking firm.
JSK Architects needed a refreshed identity to reflect their modern, minimalist design approach. The previous brand no longer aligned with their evolving vision.
