PKO Bank Polski
As part of the design team, I had the opportunity to contribute to the refreshed PKO Bank Polski brand — a new positioning paired with a subtle yet impactful facelift of its iconic sign, integrated seamlessly into a modern identification system.
In revitalizing the PKO signet, originally designed by Karol Śliwka, we adopted an evolutionary approach. Our goal was to preserve the core visual identity while enhancing legibility and scalability for today's digital and physical applications. Meanwhile, the broader brand identity was modernized more boldly to reflect the bank's evolving image and ensure consistency across all brand elements.
Our design process was rooted in a comprehensive rebranding strategy, where we not only defined the new positioning but also translated it into a flexible, luminous visual system. This updated identity embodies PKO Bank Polski’s commitment to growth and new opportunities while maintaining a strong connection to its history.
Special thanks to the Brand Architecture and Research Office and the PKO Bank Polski Marketing Division teams, as well as everyone at 4/4grupa who played a pivotal role in this project.
The full case study will be released soon.
PKO Bank Polski
As part of the design team, I had the opportunity to contribute to the refreshed PKO Bank Polski brand — a new positioning paired with a subtle yet impactful facelift of its iconic sign, integrated seamlessly into a modern identification system.
In revitalizing the PKO signet, originally designed by Karol Śliwka, we adopted an evolutionary approach. Our goal was to preserve the core visual identity while enhancing legibility and scalability for today's digital and physical applications. Meanwhile, the broader brand identity was modernized more boldly to reflect the bank's evolving image and ensure consistency across all brand elements.
Our design process was rooted in a comprehensive rebranding strategy, where we not only defined the new positioning but also translated it into a flexible, luminous visual system. This updated identity embodies PKO Bank Polski’s commitment to growth and new opportunities while maintaining a strong connection to its history.
Special thanks to the Brand Architecture and Research Office and the PKO Bank Polski Marketing Division teams, as well as everyone at 4/4grupa who played a pivotal role in this project.
The full case study will be released soon.