Pollena Kurowski
Always ready to shape your brand. The new identity positions Pollena Kurowski as a forward-thinking brand ready to grow in both domestic and international markets. Consumers now experience a brand that feels fresh, relevant, and familiar—exactly what a modern legacy brand should be.
Challenge:
Refresh Pollena Kurowski’s brand identity to reflect its growth and innovation, without losing the heritage and trust built since 1962.
Insight:
As a leader in high-end plastic packaging, the brand needed to balance tradition with its advanced technology and sustainability focus.
Solution:
Introduce a modern visual identity—refined logo, updated color palette, and symbolic elements like the dragonfly—to reflect both legacy and forward-thinking innovation.
Developed in collaboration with 44grupa