Radical simple solutions.
I help founders cut the noise. Turning what matters into clear visual systems & usable tools for teams. Build brand identity that brings simplicity to your business.
What I simplify:
Creative Direction
Brand Strategy
Logo & Brand Identity
Visual Systems & Communication
Steps & Process:
1. Kick-off
2. Decision
3. Reduction
4. Solution
Problem.
Your brand messaging is unclear, and visuals don’t communicate who you really are.
There was too much.
The brand tried to speak to everyone. Too many messages. Too much aesthetics. Too many options.
I left this.
I removed X. I kept Y. I set a single narrative axis. The rest became unnecessary.
It works!
The brand stops explaining itself. The team knows what to do. Decisions become faster.
Clients:
Awards:
KTR Silver, Visual identity Żabka Polska
Gold Rebrand 100, Żabka Poska
Bronz Transforms, Żabka Poska
Expertise:
My simplicity is not an accident. It’s the result of 15+ years building brands at BNA, Dragon Rouge, and White Cut Studio. I know what it takes to create brands that stand out.
Academic Lecture
I teach students from the first to the third year, guiding them through their diploma projects in Design and Branding at The Social Academy. I also give guest lectures at Autorska.
Talks & Workshops
I’ve also had the opportunity to work with students in Germany, France, Croatia and Portugal. Leading workshops, giving talks and sharing my knowledge and passion for design.
Radical simple solutions.
I help founders cut the noise. Turning what matters into clear visual systems & usable tools for teams. Build brand identity that brings simplicity to your business.
What I simplify:
Steps & Process:
1. Kick-off
Problem.
Your brand messaging is unclear, and visuals don’t communicate who you really are.
2. Decision
There was too much.
The brand tried to speak to everyone. Too many messages. Too much aesthetics. Too many options.
3. Reduction
I left this.
I removed X. I kept Y. I set a single narrative axis. The rest became unnecessary.
4. Solution
It works!
The brand stops explaining itself. The team knows what to do. Decisions become faster.
Clients:
PKO PB, mBank, Żabka, InPost, Onet, Player, InPost, Orlen, Adidas, STS, Provident, Izera
Awards:
KTR Silver, Visual identity Żabka Polska
Gold Rebrand 100, Żabka Poska
Bronz Transforms, Żabka Poska
Expertise
My simplicity is not an accident. It’s the result of 15+ years building brands at BNA, Dragon Rouge, and White Cut Studio. I know what it takes to create brands that stand out.
Academic Lecturer
I teach students from the first to the third year, guiding them through their diploma projects in Design and Branding at The Social Academy. I also give guest lectures at Autorska.
Talks & Workshops
I’ve also had the opportunity to work with students in Germany, France, Croatia and Portugal. Leading workshops, giving talks and sharing my knowledge and passion for design.