Mieszko
Rebranding of Mieszko a brand with a modern look while keeping its traditional values. The new design focuses on updated visual system, a cleaner logo, and a more consistent brand identity to attract both loyal and new customers.
Challenge:
To modernize the brand’s image without losing the emotional connection and trust built over decades.
Insight:
Mieszko is deeply rooted in Polish confectionery tradition. Updating its identity must respect that heritage while appealing to younger, more design-conscious consumers.
Solution:
Simplifying the design while keeping key traditional elements. This balances heritage with a contemporary look to attract both loyal and new customers.
Developed in collaboration with 44grupa