Radical simple solutions.
I work at the intersection of creative direction, strategy, and design.
Shaped by art and sport, I develop brand systems that bring cultural clarity into business.
I help founders and teams define what truly matters. Then translate it into clear identities, focused communication, and usable visual systems.
From early vision to execution, I turn complexity into disciplined, functional design.
What I simplify:
Method:
Decision →
Reduction →
Effect
There was too much.
The brand tried to speak to everyone. Too many messages. Too much aesthetics. Too many options.
I left this.
I removed X. I kept Y. I set a single narrative axis. The rest became unnecessary.
It works.
The brand stops explaining itself. The team knows what to do. Decisions become faster.
Clients:
Adidas, Żabka, mBank, PKO PB, Orlen, Play, Onet, Player, WP, Carlsberg, EY, Opennexus, Galeria Wypieków, Mieszko, Lang Team, Lamela, Deante, Cord London, Invest Line, Polish Fencing Association, Helsinski Foundation.
Collaboration:
Czteryczwarte, Dragon Rouge, Touch Ideas, White Cat Studio, Mama Studio, BNA, Team Tank, JSK Architects, Atelier Tektura, Jan Strumillo Architect, Daniel Jaroszek, Swietochowski Photography
Awards:
2017 KTR Silver, Visual identity Żabka Polska
2017 Gold Rebrand 100, Żabka Poska
2017 Bronz Transforms, Żabka Poska
Academic Lecturer
I teach students from the first to the third year, guiding them through their diploma projects in Design and Branding at The Social Academy SAN
I also give guest lectures at Autorska.
Talks & Workshops
I’ve also had the opportunity to work with students in Germany, France, Croatia and Portugal. Leading workshops, giving talks and sharing my knowledge and passion for design.
After hours:
Creative mind Clan. Passion First Loop
Crew Runner Adidas Running Warsaw
Running 5km Strava Instagram
Up ↑
Radical simple solutions.
+48 505 409 844
hello@dominikrobak.com
Jaroslawa Dabrowskiego 30
02-561 Warsaw
Radical simple solutions.
I work at the intersection of creative direction, strategy, and design.
Shaped by art and sport, I develop brand systems that bring cultural clarity into business.
I help founders and teams define what truly matters. Then translate it into clear identities, focused communication, and usable visual systems.
From early vision to execution, I turn complexity into disciplined, functional design.
What I simplify:
Creative Strategy
Creative Direction
Logo & Brand Identity
Visual Systems
Brand Communication
Clients:
Adidas, Żabka, mBank, PKO PB, Orlen, Play, Onet, Player, WP, Carlsberg, EY, Opennexus, Galeria Wypieków, Mieszko, Lang Team, Lamela, Deante, Cord London, Invest Line, Polish Fencing Association, Helsinski Foundation.
Collaboration:
Czteryczwarte, Dragon Rouge, Touch Ideas, BNA, White Cat Studio, Mama Studio, Team Tank, JSK Architects, Atelier Tektura, Jan Strumillo Architect, Daniel Jaroszek, Swietochowski Photography
Awards:
2017 KTR Silver, Visual identity Żabka Polska
2017 Gold Rebrand 100, Żabka Poska
2017 Bronz Transforms, Żabka Poska
After hours:
Creative mind Clan. Passion First
Crew Runner Adidas Running Warsaw
Running 5km Strava Instagram
Academic Lecturer
I teach students from the first to the third year, guiding them through their diploma projects in Design and Branding at The Social Academy SAN
I also give guest lectures at Autorska.
Talks & Workshops
I’ve also had the opportunity to work with students in Germany, France, Croatia and Portugal. Leading workshops, giving talks and sharing my knowledge and passion for design.
Up ↑
Radical simple solutions.
+48 505 409 844
hello@dominikrobak.com
Jaroslawa Dabrowskiego
02-561 Warsaw